How to Sell Your Home In a Cooling Market

Homebuyers tend to move like a herd – they stampede together and they graze together. Signs your market is easing may include showings with fewer offers, longer days on the market (tracked by your area’s multiple listing service) and more questions, contingencies and demands from buyers.

Your Berkshire Hathaway HomeServices network professional can help you with sales and staging strategies and bring offers from qualified buyers. So what can you do to help?

Make your home pristine.
There’s a huge difference between a home that’s “move-in ready” and one that “needs work.” Show pride of ownership by putting your home in top move-in condition so that your home is more appealing to buyers than any other home in your area and price range.

Price it right. 
You can expect lower offers in a slower market, but homes that are priced fairly and in pristine condition will be treated with respect and enthusiasm by buyers. Consider pricing slightly below market value or offer to include all appliances to attract more interest from buyers.

Be willing to negotiate.  
Negotiation works best when both parties get what they want. You might take less money in exchange for a cash offer or quick closing. Your buyer may be willing to pay your asking price, but may ask you to pay their closing costs.

You may sell your home for a little less than you were expecting, but you’ll find that a slowing market means you’ll be able to buy your next home for less, too.